Many cell phone users are familiar with automatic updates and upgrades that essentially improve their user experience conveniently. The automotive industry have attempted to develop user-friendly infotainment systems that utilize technology to perform updates and upgrades, but have not seen much success. OTA (over-the-air) updates is a term used to describe a technology that can make significant remote upgrades to your car and truck, upgrading your vehicle well into it’s lifecycle.
What does this mean for you as a driver in 2021? How convenient would it be to reduce the risk of recalls and improve the effectiveness of the technology at work in your car remotely? While there is much progress to be made in the development of the infrastructure to support such massive amounts of updates, manufacturers are investing in this technology that can save them millions in warranty costs.
The notion that there is a reversal in the ownership model of a car or truck is very accurate. Cars and trucks now have the ability to get better over time with incremental updates. In their recent announcement on May 13th, Ford expects to produce 33 million vehicles capable of significant remote updates by 2028. The new technology would collect consumer and commercial data. Ford plans to update vehicles such as the F-150 and Mach-E remotely later this year to enable a new hands-free driving system for highways.
Data protection is a hot topic among drivers and manufacturers. As the driving experience becomes more connected, how is the data of consumers being ethically shared and protected. Stakeholders in autonomous vehicle technology are calling for industry and government to come together to create a common framework for safely testing and deploying these technologies in the U.S.
California now requires autonomous cars to meet industry standards for cybersecurity. The United Nations Economic Commission for Europe (UNECE) is also finalizing it’s regulations on cybersecurity and software updates, making cybersecurity a requirement for future vehicle sales. The UNECE regulation is seen as the beginning of a new age of technical compliance regulation that addresses the increase of software and connectivity in the automotive industry.
The reality is car safety and efficiency are at the forefront of the transportation industry and how you prepare yourself for this shift matters. The biggest behavioral change that drivers can expect in 2021 is awareness! Don’t be a late adopter! FeaturesFirst Auto has become a trusted source of information for drivers in 2021. Join the community to empower yourself as a “smart” driver in the new era of automation!
FeaturesFirst Auto is bringing the thought leaders together to simply information and empower our community. This year we will be discussing cybersecurity and the changes that are ahead for the benefit of the drivers. How can we prepare for this connected culture? How can we empower ourselves drive safe and informed in 2021? Get your EXCLUSIVE INVITE to our 2021 Bringing the Thought Leaders Together community event held virtually this year!
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