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A life lost every 13 minutes.

FeaturesFirst Auto tackles a critical mobility challenge, bridging the knowledge gap between advanced driver assistance systems (ADAS) and driver understanding. Our microlearning platform, FeaturED™, helps fleets, insurers, dealerships and leading organizations committed to driver safety onboard, educate, and track driver engagement with ADAS features, ultimately empowering them and saving lives.


Nearly 50% of drivers rarely or never use their vehicles' safety features not because they don’t care, but because no one ever showed them how.


Vehicles Are Smarter Than Ever

Equipped with advanced driver assistance systems (ADAS) designed to prevent crashes and save lives.

Drivers Are Falling Behind

Many don’t understand these features, how they work, or when to trust them.

The Result: A Knowledge Gap

This gap impacts driver safety, technology trust, feature adoption, and brand loyalty.

Bridging the Knowledge Gap

FeaturED™ is a microlearning platform that helps dealerships, insurers, and fleets onboard, educate, and track driver engagement with ADAS features.

1

Dealerships

Reduce post-sale confusion, improve satisfaction, and increase tech retention

2

Insurers

Empower safer drivers, improve claims outcomes, and explore driver-focused risk data

3

Fleets

Shorten onboarding, increase safety compliance, and identify at-risk drivers

Your Customers Are Our Learners.

From the teen driver navigating their first car to the new owner learning their ADAS system, read the stories of the real drivers who are bridging the knowledge gap thanks to our partners.

"I wasn't aware of where the sensors were on my car. I didn't realize that rain could affect the working of the system. Well presented information. Kept my attention."

"I wish I had this when I purchased my car! The lessons were well articulated and helpful to someone who is not familiar with ADAS."

"Good reinforcement, right length, not condescending, underscored that ADAS is a tool, not a substitute for personal responsibility and safe driving habits. Very much needed."

FeaturEd™ delivers on-demand, microlearning ADAS content that turns confused drivers into confident drivers.

Microlearning Approach

Short, video-based, interactive lessons with reinforced nudges, tailored to your brand or fleet

AI-Assisted Content

AI-assisted content that evolves with ADAS

Behavioral Analytics

Behavioral analytics for insights and accountability


FeaturED™ seamlessly integrates with systems used by dealerships, insurers, and rental fleets expanding it's reach across the industry.

FeaturesFirst Auto wins $50k Grant

FeaturesFirst Auto uses grant funding to begin building FeaturEd™ with a goal of reaching 100,000 drivers.

FeaturesFirst Auto wins $10k Grant

FeaturesFirst Auto wins Capital One's Automotive Impact Accelerator Program

FeaturesFirst Auto Trains 4500 drivers

FeaturesFirst Auto selected to train 4500 fleet drivers in a pilot with SoCalGas.

Trusted by Organizations Committed to Road Safety

We're proud to work alongside fleet operators, insurers, and leading organizations committed to driver safety, driving real change. Our platform helps these partners ensure their drivers are confident and safe on the road, fostering trust in ADAS and autonomous technologies and reducing risk across their operations.

Let's bridge the knowledge gap together.

Interested in supporting the future of driver safety? Connect with us to learn how FeaturesFirst Auto is transforming ADAS consumer education at scale.


"Through education we strive to move the driving public from passive awareness, knowing the button exists, to active mastery, knowing when to trust the system and when the system fails. " - Lisa Bailey, CEO and Founder

FAQs

Does microlearning actually improve how well drivers understand ADAS?

Yes. Industry studies show microlearning can improve knowledge retention by 18–20% compared to traditional, one-time training. The format works by breaking information into short, easily revisited lessons rather than a single dense explanation. FeaturED™ applies this approach specifically to ADAS, so understanding builds over time instead of fading after the dealership visit.

What are the risks when drivers don't understand their ADAS features?

Misunderstanding ADAS can lead to over-reliance, disabled safety systems, or dangerous assumptions about what a vehicle can and can't do on its own. NHTSA and Euro NCAP have both identified driver misunderstanding as a key barrier to ADAS effectiveness. FeaturED™ is built to close that specific gap, helping drivers use the technology the way it was designed to be used.

How do dealerships and insurers benefit from FeaturED™?

ADAS technology already reduces certain crash types significantly. Those benefits only show up when drivers actually understand and use the systems. FeaturED™ closes that knowledge gap, helping dealers deliver on the safety technology drivers already paid for. For insurers, that means the real-world risk reduction these systems were designed to provide.

How does FeaturED™ handle ADAS naming across different vehicle brands?

Every automaker names its ADAS features differently, which is one of the biggest sources of driver confusion today. FeaturED™'s curriculum leverages standardized terminology established by AAA, Consumer Reports, J.D. Power, the National Safety Council, PAVE, and SAE International. Brand-specific ADAS education stays anchored in this shared language while preserving each OEM's own branding.

What makes FeaturED™'s approach to ADAS education unique?

FeaturED™ delivers short, on-demand microlearning modules that meet drivers wherever they are at the point of sale, during onboarding, or throughout ownership. Each lesson is tracked and reinforced over time, so ADAS confidence builds as drivers gain real experience behind the wheel. It's continuous education, not a single moment.

Contact Info

info@featuresfirstauto.com

1050 Lakes Drive, West Covina, CA 91790

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