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A life lost every 13 minutes.

FeaturesFirst Auto tackles a critical mobility challenge, bridging the knowledge gap between advanced driver assistance systems (ADAS) and driver understanding. Our microlearning platform, FeaturED™, helps OEMs, insurers, commercial fleets and State Highway Safety Offices (SHSOs) onboard, educate, and track driver engagement with ADAS features, ultimately empowering them and saving lives.


Nearly 50% of drivers rarely or never use their vehicles' safety features not because they don’t care, but because no one ever showed them how.


Vehicles Are Smarter Than Ever

Equipped with advanced driver assistance systems (ADAS) designed to prevent crashes and save lives.

Drivers Are Falling Behind

Many don’t understand these features, how they work, or when to trust them.

The Result: A Knowledge Gap

This gap impacts driver safety, technology trust, feature adoption, and brand loyalty.

Bridging the Knowledge Gap

FeaturED™ is a microlearning platform that helps OEMs, insurers, and commercial fleets onboard, educate, and track driver engagement with ADAS features.

1

OEMs

Euro NCAP now scores driver acceptance. ADAS underutilization creates real liability exposure. Explore in-vehicle delivery with us through our University of Michigan Mcity partnership.

2

Insurers

Most drivers misunderstand their ADAS's real limitations. That gap already shows up in claims data. Close it with us. Explore driver education incentives.

3

Commercial Fleets

Rental and corporate fleets alike face elevated accident risk from high mileage. We close the ADAS "why" gap for every driver before "annoying" becomes an off switch.

Your Customers Are Our Learners.

From the teen driver navigating their first car to the new owner learning their ADAS system, read the stories of the real drivers who are bridging the knowledge gap thanks to our partners.

"I wasn't aware of where the sensors were on my car. I didn't realize that rain could affect the working of the system. Well presented information. Kept my attention."

"I wish I had this when I purchased my car! The lessons were well articulated and helpful to someone who is not familiar with ADAS."

"Good reinforcement, right length, not condescending, underscored that ADAS is a tool, not a substitute for personal responsibility and safe driving habits. Very much needed."

FeaturEd™ delivers on-demand, microlearning ADAS content that turns confused drivers into confident drivers.

Microlearning Approach

Short, video-based, interactive lessons with reinforced nudges, tailored to your brand or fleet

AI-Assisted Content

AI-assisted content that evolves with ADAS

Behavioral Analytics

Behavioral analytics for insights and accountability


FeaturED™ seamlessly integrates with systems used by insurers and commercial fleets expanding it's reach across the industry.

FeaturesFirst Auto

FeaturesFirst Auto Joins Perot Jain TechLab at Mcity

FeaturED™ expands into the vehicle through a University of Michigan Mcity partnership.

FeaturesFirst Auto wins $10k Grant

FeaturesFirst Auto wins Capital One's Automotive Impact Accelerator Program.

FeaturesFirst Auto wins $50k Grant

FeaturesFirst Auto uses grant funding to begin building FeaturEd™ with a goal of reaching 100,000 drivers.

FeaturesFirst Auto Trains 4500 drivers

FeaturesFirst Auto selected to train 4500 fleet drivers in a pilot with SoCalGas.

Trusted by Organizations Committed to Road Safety

We're proud to stand alongside commercial fleet operators, insurers, State Highway Safety Offices (SHSOs), and OEMs all committed to driver safety. Together, we're closing the ADAS knowledge gap, one driver and one community at a time.

Let's bridge the knowledge gap together.

Interested in supporting the future of driver safety? Connect with us to learn how FeaturesFirst Auto is transforming ADAS consumer education at scale.


"Through education we strive to move the driving public from passive awareness, knowing the button exists, to active mastery, knowing when to trust the system and when the system fails. " - Lisa Bailey, CEO and Founder

FAQs

Does microlearning actually improve how well drivers understand ADAS?

Yes. Industry studies show microlearning can improve knowledge retention by 18–20% compared to traditional, one-time training. FeaturED™ applies this approach to our curriculum, using microlearning modules designed to prevent learner fatigue so that understanding builds over time instead of fading after a single onboarding moment.

What are the risks when drivers don't understand their ADAS features?

Misunderstanding ADAS can lead to over-reliance, disabled safety systems, or dangerous assumptions about what a vehicle can and can't do on its own. NHTSA and Euro NCAP have both identified driver misunderstanding as a key barrier to ADAS effectiveness. FeaturED™ is built to close that specific gap, helping drivers use the technology the way it was designed to be used.

How do commercial fleets and insurers benefit from FeaturED™?

ADAS technology already reduces certain crash types significantly. Those benefits only show up when drivers actually understand and use the systems. FeaturED™ closes that knowledge gap, helping commercial fleets answer the "why". For insurers, that means the real-world risk reduction these systems were designed to provide.

How does FeaturED™ handle ADAS naming across different vehicle brands?

Every automaker names its ADAS features differently, which is one of the biggest sources of driver confusion today. FeaturED™'curriculum is anchored in "Clearing the Confusion," the industry-standard ADAS naming framework backed by AAA, SAE International, and other leading safety organizations, while preserving each OEM's own branding.

What makes FeaturED™'s approach to ADAS education unique?

What sets FeaturED™ apart is our content. Our curriculum is anchored in "Clearing the Confusion," the industry-standard ADAS naming framework. We continuously assess new sources aligned with federal legislation, emerging ADAS technology, NHTSA guidance, and real-world crash data, closing the gap between the safety message and the "why" at the moments drivers need it most.

Contact Info

info@featuresfirstauto.com

1050 Lakes Drive, West Covina, CA 91790

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