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A life lost every 13 minutes.
FeaturesFirst Auto tackles a critical mobility challenge, bridging the knowledge gap between advanced driver assistance systems (ADAS) and driver understanding. Our microlearning platform, FeaturED™, helps dealerships, insurers, and fleets onboard and educate drivers, ultimately empowering them and saving lives.
Nearly 50% of drivers rarely or never use their vehicles' safety features not because they don’t care, but because no one ever showed them how.
Vehicles Are Smarter Than Ever
Equipped with advanced driver assistance systems (ADAS) designed to prevent crashes and save lives.
Drivers Are Falling Behind
Many don’t understand these features, how they work, or when to trust them.
The Result: A Knowledge Gap
This gap impacts driver safety, technology trust, feature adoption, and brand loyalty.
Bridging the Knowledge Gap
FeaturED™ is a microlearning platform that helps dealerships, insurers, and fleets onboard, educate, and track driver engagement with ADAS features.
1
Dealerships
Reduce post-sale confusion, improve satisfaction, and increase tech retention
2
Insurers
Empower safer drivers, improve claims outcomes, and explore driver-focused risk data
3
Fleets
Shorten onboarding, increase safety compliance, and identify at-risk drivers
Your Customers Are Our Learners.
From the teen driver navigating their first car to the new owner learning their ADAS system, read the stories of the real drivers who are bridging the knowledge gap thanks to our partners.
"I wasn't aware of where the sensors were on my car. I didn't realize that rain could affect the working of the system. Well presented information. Kept my attention."
"I wish I had this when I purchased my car! The lessons were well articulated and helpful to someone who is not familiar with ADAS."
"Good reinforcement, right length, not condescending, underscored that ADAS is a tool, not a substitute for personal responsibility and safe driving habits. Very much needed."
FeaturEd™ delivers on-demand, microlearning ADAS content that turns confused drivers into confident drivers.
Microlearning Approach
Short, video-based, interactive lessons with reinforced nudges, tailored to your brand or fleet
AI-Assisted Content
AI-assisted content that evolves with ADAS
Behavioral Analytics
Behavioral analytics for insights and accountability
FeaturED™ seamlessly integrates with systems used by dealerships, insurers, and rental fleets expanding it's reach across the industry.
FeaturesFirst Auto uses grant funding to begin building FeaturEd™ with a goal of reaching 100,000 drivers.
FeaturesFirst Auto wins Capital One's Automotive Impact Accelerator Program
FeaturesFirst Auto Trains 4500 drivers
FeaturesFirst Auto selected to train 4500 fleet drivers in a pilot with SoCalGas.

Got questions? Submit ADAS questions here and tune in to hear them answered live on The FeaturesTalk Podcast!
"Through education we strive to move the driving public from passive awareness, knowing the button exists, to active mastery, knowing when to trust the system and when the system fails. " - Lisa Bailey, CEO and Founder
Let's bridge the knowledge gap together.
Interested in supporting the future of driver safety? Connect with us to learn how FeaturesFirst Auto is transforming ADAS consumer education at scale.
Frequently Asked Questions
How does microlearning transform driver behavior and safety technology adoption?
Microlearning replaces dense manuals with 3–5 minute, objective-focused lessons delivered exactly when needed. By providing "just-in-time" education, it increases knowledge retention by over 20% compared to traditional training. This helps drivers master complex safety features without fatigue, leading to higher adoption of life-saving technologies.
What are the primary risks when drivers misunderstand ADAS capabilities?
Misunderstanding systems, like confusing "Assisted" with "Autonomous", leads to dangerous over-reliance. According to NHTSA and Euro NCAP, primary risks include reduced situational awareness, improper mode selection in hazardous weather, and delayed intervention during critical "edge case" scenarios.
What role does AI play in FeaturED™ content?
AI acts as an educational co-pilot. It enables Dynamic Content Generation to keep lessons relevant to evolving road conditions and uses Engagement Analytics to ensure drivers are truly absorbing information.
How does FeaturED™ identify at-risk drivers within vehicle fleets?
We utilize a data-driven feedback loop to pinpoint knowledge gaps before they lead to incidents. By analyzing strategic in-lesson checkpoints and surveys, we evaluate a driver’s technical mastery and their attitude toward safety tech. This allows fleet managers to connect the dots between driver perception and real-world readiness.
In what ways can dealerships and insurers benefit from FeaturED™?
FeaturED™ transforms safety into a strategic asset. Dealerships boost customer retention by acting as "trusted advisors," reducing user-error "comebacks." Insurers benefit from a 30–40% reduction in preventable collisions by ensuring policyholders actually know how to use the safety technology they’ve paid for.
Contact Info
info@featuresfirstauto.com
1050 Lakes Drive, West Covina, CA 91790
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