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Every 13 minutes, a life is lost on U.S. roads.
FeaturesFirst Auto is addressing one of the biggest challenges in mobility, closing the gap between advanced driver assistance systems (ADAS) and driver understanding with FeaturED™, a microlearning platform that helps dealerships, insurers, and fleets onboard, educate, and track driver engagement with ADAS features. Our mission is to empower drivers and save lives.
Nearly 50% of drivers rarely or never use their vehicles' safety features not because they don’t care, but because no one ever showed them how.
Vehicles Are Smarter Than Ever
Equipped with advanced driver assistance systems (ADAS), designed to prevent crashes and save lives.
Drivers Are Falling Behind
Many don’t know what the features are, what they do, and when to trust them.
The Result?
A widening ADAS knowledge gap that limits driver safety, technology trust, feature adoption, and brand loyalty.
Bridging the Knowledge Gap
FeaturED™ is a microlearning platform that helps dealerships, insurers, and fleets onboard, educate, and track driver engagement with ADAS features.
1
Dealerships
Reduce post-sale confusion, improve satisfaction, and increase tech retention
2
Insurers
Empower safer drivers, improve claims outcomes, and explore driver-focused risk data
3
Fleets
Shorten onboarding, increase safety compliance, and identify at-risk drivers
FeaturEd™ delivers on-demand, microlearning ADAS content that turns confused drivers into confident drivers.
Microlearning Approach
Short, video-based, interactive lessons with reinforced nudges, tailored to your brand or fleet
AI-Assisted Content
AI-assisted content that evolves with car tech
Behavioral Analytics
Behavioral analytics for insights and accountability
FeaturED™ seamlessly integrates with systems used by dealerships, insurers, and rental fleets expanding it's reach across the industry.
FeaturesFirst Auto uses grant funding to begin building FeaturEd™ with a goal of reaching 100,000 drivers.
FeaturesFirst Auto wins Capital One's Automotive Impact Accelerator Program
FeaturesFirst Auto Trains 4500 drivers
FeaturesFirst Auto selected to train 4500 fleet drivers in a pilot with SoCalGas.

Got questions? Submit ADAS questions here and tune in to hear them answered live on The FeaturesTalk Podcast!
"At FeaturesFirst Auto, we're bridging the gap between advanced vehicle technology and the drivers who need to understand it. Our mission is to make safety features accessible to everyone through intuitive, on-demand education." - Lisa Bailey, CEO and Founder
Let's bridge the knowledge gap—together.
Interested in supporting the future of driver safety? Connect with us to learn how FeaturesFirst Auto is transforming ADAS education at scale.
Contact Info
info@featuresfirstauto.com
1050 Lakes Drive, West Covina, CA 91790
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